Five Primary Principals
1. Pursue Long-Term Economic Diversification: Support investment in our community that creates quality job opportunities, both through existing business growth and attraction
2. Support the Retail Sector's Adaptation to a Changing Marketplace: Enhance commercial districts to create quality shopping and dining experiences
3. Nurture Small Business
4. Encourage Activities that Attract Visitors and Conventioneers
5. Cultivate an Entrepreneurial and Academic Environment