The Community Opinion Survey is a study designed to provide a statistically reliable understanding of citizen satisfaction, priorities, and concerns on a variety of services that the City provides. The survey results help to ensure that the City’s priorities and goals remain aligned with citizen input.
The study was conducted by True North Research, Inc. (True North), a full-service survey research firm dedicated to providing public agencies with a clear understanding of the values, perceptions, priorities, and concerns of their residents and customers. True North used a survey methodology that combined mail and telephone recruiting strategies with telephone and online data collection to ensure accessibility and the most statistically reliable sample.
Note: the 2021 survey was conducted and based on citizens’ perspectives during the coronavirus pandemic which could have affected overall sentiment; nevertheless, still provides a current and relevant baseline of citizen viewpoints.